Kenny sings for Peugeot!
Are you wondering why you might have been hearing the old Kenny Rogers song "The Gambler" on the radio this week? Well, here's why.
Peugeot UK have enlisted US country recording star Kenny Rogers to send a special message of support to the England team at the start of this Saturday's Rugby World Cup final. When players this week disclosed that Roger's song 'The Gambler' is their pre-match rally cry, Euros contacted Rogers who instantly wanted to help encourage the team towards the first successful defence of a world cup title in rugby. Featuring in the opening 10 second spot, we see the green Peugeot 308 climbing up a rocky hillside in France and can hear an English rugby fan singing along with Rogers to demonstrate their support.
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